Effective Ways to Optimising Google My Business to Rank Better in Search Engines.pptx

Effective Ways to Optimising Google My Business to Rank Better in Search Engines Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

As a start-up business, always remember that you are the one who will be investing a lot of effort to connect and engage with your audiences. Not the other way around. Compared to big-name brands, you need to build your loyal following by starting from the bottom. Getting potential customers requires hard work on your end. But if you choose to work smarter, you can actually ﬁnd several avenues on how to connect with your audiences more effectively. One of them is through your Google Business Proﬁles. Through this avenue, you can build your brand’s authority locally, reach out to more customers near your area and improved in your local SEO. Read further to understand how your Google Business Proﬁle plays a big role in getting noticed by more people and dominating local search results in your area. Introduction The competition for online businesses is quite high. Unfortunately, unlike big companies that have the resources to pay for ads and marketing, small businesses do not enjoy the same luxury. If you’re a small or mid-scale business trying to make it big online, it’s important to make sure that you’re taking advantage of all the tools that are available to you online. Doing so gives you free opportunities to expose your business to more audiences without having to break the bank. One of the most signiﬁcant free tools for online businesses is Google My Business. If you’re not familiar with Google My Business, it’s a free tool from Google that allows businesses to create a business proﬁle and manage their online presence. With an optimised business proﬁle, you can improve your visibility in search engines and reach more consumers. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

What is Google My Business or Google Business Proﬁle Google My Business is a platform that allows businesses to manage their online presence across the Google ecosystem. This includes Google Search, and Google Maps. With GBP formerly known as GMB, businesses can easily add or update their business information, such as their operating hours, contact details, and products or services offered. Many businesses establish a Google business listing, often known as a Business Proﬁle, to increase exposure on Google. You may not know that creating a Business Proﬁle does not give you control over it. If you want your Business Proﬁle to function as an efﬁcient SEO and lead-generating device, you’ll need those management and editing capabilities. So, how can you manage your Google Business Proﬁle if you don’t already have it? The solution is that in addition to creating a free Business Proﬁle, you must also set up a separate Google My Business account for it. Once you have both, you can use your account to make changes and update your Proﬁle as needed. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Importance of Google My Business for Your Brand With nearly everyone carrying a smartphone, you could score big just by optimising your website for organic search and using Google My Business. Using the Google My Business account’s function to its greatest extent is critical, since it gives you the chance to create, verify, and properly optimise your business proﬁle. What else can GMB offer you? Here are a few of the additional advantages of Google My Business. GMB Allows You to Appear in Google Maps and Google Local Pack Listings The Google My Business listing includes your business name, address, phone number, website URL, and opening hours. It also shows user-generated photos, videos, reviews, and ratings. All of this information makes it easy for potential customers to ﬁnd your business when they’re searching for products or services that you offer. And since GMB listings appear in both Google Maps and the Local Pack (a map-based search engine results page), optimising your listing can help improve your visibility in local search results. GMB Enables Customers to Leave Reviews and Ratings Google My Business allows customers to leave reviews and ratings for your business. These reviews are public, so they can impact how potential customers perceive your business. That’s why it’s important to encourage happy customers to leave positive reviews, and to respond to negative reviews in a constructive way. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

GMB Gives You Insights Into How Customers Are Interacting With Your Business Google My Business provides valuable insights into how customers are interacting with your business listing. The GMB Dashboard shows you how many people have viewed and clicked on your listing, as well as the number of views and clicks your website has received from your GMB listing. This data can help you understand what’s working well and what needs improvement. It can also help you track your progress over time. It is a Free Tool to Use One of the best things about Google My Business is that it’s free to use. So, there’s no excuse not to create and optimize your listing. By taking the time to set up and optimise your Google My Business listing, you can improve your visibility in local search results, connect with customers, and get valuable insights into how your business is performing. It Makes You Highly Visible in Local Searches When potential customers in your area search for businesses like yours, you want to make sure your business pops up in the search results. Google My Business can help with that. GMB listings appear in both Google Maps and the Local Pack (a map-based search engine results page), so optimising your listing can help improve your visibility in local search results. It Provides Customers the Information They Need Google My Business listings include your business name, address, phone number, website URL, and opening hours. It also shows user-generated photos, videos, reviews, and ratings. All of this information makes it easy for potential customers to ﬁnd your business when they’re searching for products or services that you offer It Helps You Connect With Customers Google My Business allows customers to leave reviews and ratings for your business. These reviews are public, so they can impact how potential customers perceive your business. That’s why it’s important to encourage happy customers to leave positive reviews, and to respond to negative reviews in a constructive way. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Beneﬁts of Optimising Your Google My Business Account In essence, Google My Business is a modernised phone book. Not only does it make your business more discoverable on Google, but online directories such as GMB help you connect with potential customers who otherwise would not be able to ﬁnd you. Google My Business platform allows your company listing to appear alongside other associated local companies when someone searches for your ﬁrm name or a related term. For potential consumers, all of your business information, such as phone numbers, websites, addresses, review ratings, hours, and more will be accessible on one simple screen. Helps Boost Sales When it comes to narrowing down choices, a quick Google search is ideal for customers on a mobile device—86 percent of people use Google Maps to discover local businesses. When consumers can locate your business if you’re nearby, you’ll have a higher chance of making that sale. Customers who discover a business via their Google My Business listing are up to 50% more likely to buy. Your store’s address and phone number will appear in Maps, which helps local searches rank higher. Become a Part of Google’s Local 3-Pack When potential customers do a local search on Google, the top three business listings that appear are called the “local 3-pack.” These are generally the most relevant and authoritative businesses in relation to the customer’s search query. So, if you’re not appearing in the local 3-pack, you could be missing out on valuable trafﬁc and customers To increase your chances of appearing in the coveted Google local 3-pack, make sure to optimise your GMB proﬁle—and keep it up to date. Your business name, address, and phone number (NAP) should be consistent across all platforms, including your website, social media proﬁles, and directories. This helps Google conﬁrm your business’ identity and location, which can improve your chances of ranking in the 3-pack. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Generate More Positive Review Google My Business reviews are one of the many factors that can inﬂuence your ranking in the local 3-pack. When potential customers see that other people have had a positive experience with your business, they’re more likely to consider using your services or buying your products. To encourage customers to leave reviews, you can send follow-up emails after they make a purchase or use your services. You can also add a link to your GMB proﬁle on your website or in your email signature. Make sure to respond to all reviews—both positive and negative. This shows potential customers that you’re engaged with your customers and care about their experience. Builds Trust with Customers The greatest challenge that customers face today is gaining enough conﬁdence in a company to make a purchase without fear of being deceived. As a business owner, one of the simplest things you can do to assist with this is share your Google My Business address. In fact, according to consumers, brands that show up on Google are almost 3 times more reputable Because it is well-known that the Google My Business veriﬁcation process is legitimate, this has a lot to do with it. Because Google is a trustworthy environment that users can rely on, it helps to transfer that level of trust over to your business. By sharing this information, you are also increasing transparency, which is another key factor in building trust with potential customers. In other words, you’re making it easier for them to ﬁnd out more about your company and what you do—which can help convert them into paying customers. GMB Ratings Boost Your Brand Appeal According to a poll conducted by the Google My Business team, over 80% of individuals read reviews before making a purchasing decision. Customers will be able to review your company and leave comments for others to see with a Google My Business listing. This is especially beneﬁcial when you need to develop a competitive advantage. You’ll begin collecting more evaluations and a higher overall rating (which responds to reviews helps with this). This is particularly beneﬁcial when it comes time to out-compete others Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Step-by-Step Process in Optimising Your GMB When you claim and optimise your Google My Business listing, you will get more exposure when people search for you on their computers or mobile phones using Google Search or Google Maps. Repeat customers can also use Google local optimisation to discover and engage with you again. Unfortunately, only 44% of local businesses have claimed their GMB listing. Furthermore, because Google My Business is updated frequently, it’s difﬁcult to ﬁgure out what the most appropriate optimisation techniques are. Do not become one of those company owners who claim a Google My Business listing, provide minimal information, and then abandon it. You will never be able to fully take advantage of GMB to improve your local search visibility unless you optimise your listing. Trying to optimise your Google Business listing on your own can be time-consuming and difﬁcult. Our checklist will help you ﬁgure out what changes need to be made and how best to go about making those changes so that your business is listed correctly, with all the relevant information included. This way, you can avoid investing in a service or resources that you may not even need. Use our checklist as a guide while you’re working on your Google My Business listing. By following these instructions, you can ensure that potential customers will be able to ﬁnd accurate information about your business when they search online. 1. Claim your Google My Business listing The ﬁrst step is to make sure that you have claimed your Google My Business listing. If you haven’t done so already, you can follow these instructions: ● Go to business.google.com and click “Start now.” ● Enter your business name and address in the search ﬁelds. ● If your business comes up, click “Claim this business.” ● If your business doesn’t come up, click “Add your business.” ● Enter the required information about your business and click “Continue.” Google will send a veriﬁcation code to your mailing address or phone number. Enter this code to Sydney Website Design Agency verify your listing. Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

2. Optimise your GMB proﬁle with keyword-rich content Your GMB proﬁle should be optimised with keyword-rich content so that it appears higher in search results. Include relevant keywords in your business name, category, and description. You can also add keyword-rich photos and videos to your listing. 3. Use the correct categories for your business It’s important to use the correct categories for your business so that potential customers can ﬁnd you more easily. You can choose up to 10 categories, but don’t stuff your listing with irrelevant keywords just for the sake of ranking higher in search results. 4. Add photos and videos Make sure to add photos and videos to your listing so that potential customers can get a better sense of what your business is all about. You can add up to 10 photos and 5 videos. 5. Manage and respond to reviews Finally, it’s critical to monitor and respond to reviews, both positive and negative. This shows potential customers that you are attentive and care about customer service. You can also use negative reviews as an opportunity to improve your business. By following these tips, you can optimise your Google My Business listing for better local search visibility. Optimising your GMB listing is a key part of any local SEO strategy, so it’s worth taking the time to do it right. If you need help optimising your GMB listing, our team of experts can help. We’ll make sure that your listing is complete and accurate, with all the relevant information included. Contact us today to get started. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Can You Optimise GMB for SEO? If you own a local business, it’s important to make sure you appear in searches for local services. To optimise your Google My Business listing, you must take the proper steps. Google My Business is a free Google feature that allows companies to increase their visibility by having all relevant information appear in search engines for locals in the area. If you wonder how to improve your chances of ranking in local searches or appearing in the “local pack” on Google, here are 8 tips: Verify Your Business on Google My Business Before anything else, you’ll need to verify your business on Google My Business. This can be done by visiting the website and following the instructions. You will either need to receive a postcard with a code or get a phone call from Google to verify your business. Once you have veriﬁed your business, you can move on to optimising your listing. Completely Fill Out Your Proﬁle One of the most important aspects of optimisation is making sure that all information about your business is accurate and up-to-date. This includes things like your hours of operation, address, phone number, website, and service areas. Customers are far more likely to use a business if they can easily ﬁnd all the relevant information about it. Use Keywords in Your Listing Another great way to optimise your Google My Business listing is by using relevant keywords throughout. Make sure to include them in your business name, description, and services offered. This will help customers ﬁnd your business more easily when they are searching for something speciﬁc. Choose the Right Categories When you are creating your listing, make sure to choose the most relevant categories for your business. Google offers a wide range of options, so take some time to look through them all and ﬁnd the ones that best describe what you do. The more accurate your categories are, the easier it will be for customers to ﬁnd you. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Add Photos and Videos People love visuals, so make sure to add some high-quality photos and videos to your listing. Google allows you to add up to 10 photos, so take advantage of this and showcase your business in the best light possible. Customers will appreciate being able to see what your business looks like before they even visit it. Encourage Customer Reviews Customer reviews are essential for any business, but they are especially important for those with a local presence. Make sure to encourage customers to leave reviews on your Google My Business listing. The more positive reviews you have, the higher you will rank in local searches. Respond to All Reviews It’s not enough just to have customer reviews; you also need to respond to them. This shows that you are active on your listing and that you care about what customers have to say. Thank customers for their positive reviews and address any negative ones professionally. Keep Your Listing Up-to-Date Finally, make sure to keep your Google My Business listing up-to-date at all times. This includes things like changing your hours if they ﬂuctuate and adding new photos or videos regularly. Customers will appreciate seeing complete and accurate information as well as fresh content. This will help you rank higher in local searches. By following these tips, you can optimise your Google My Business listing and improve your chances of ranking higher in local searches. Make sure to take the time to complete your proﬁle, use relevant keywords, add photos and videos, and encourage customer reviews. Keeping your listing up-to-date is also essential for maintaining a high ranking. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Monitoring the Effectivity of Your Optimised Google My Business Account Google My Business offers users an insight into how their business is doing in the online space. This involves getting to see the number of people who have viewed your listing, the number of actions taken, and even the average rating that your business has gotten from customers. All this information is available for free and can be accessed by simply logging into your Google My Business account. This data is important as it helps you determine whether the steps you’re taking to optimise your GMB listing are actually effective or not. If you notice a sudden drop in views or actions, then it could be an indication that something isn’t quite right. In such cases, you need to take a closer look at your listing and see what might be causing the problem. There are several ways to effectively monitor your GMB account. The ﬁrst is to use the Google My Business Insights tool. This tool allows you to see how your business is performing in terms of views, actions, and ratings. You can also use it to track the progress of your campaigns and see whether they are having any impact on your business. Another way to monitor your GMB account is to use Google Analytics. This tool allows you to see how people are ﬁnding your website and how they are interacting with it. You can also use it to see how your Content Marketing | Google Business GMB listing is performing in terms of website visits and conversions. Profile | Google Map | SEO Suburbs | Web Design Suburb | Google Business Finally, you can use https://search.google.com/search-console/about to see how your website is performing Profile Posts | Document Listing | Web in search engines. This tool will show you the impressions, clicks, and positions of your website in search results. It will also show you the speciﬁc keywords that are driving trafﬁc to your website. Design Map Citation | SEO Map Citation Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney