Benefits of Optimising Your Google My Business Account In essence, Google My Business is a modernised phone book. Not only does it make your business more discoverable on Google, but online directories such as GMB help you connect with potential customers who otherwise would not be able to find you. Google My Business platform allows your company listing to appear alongside other associated local companies when someone searches for your firm name or a related term. For potential consumers, all of your business information, such as phone numbers, websites, addresses, review ratings, hours, and more will be accessible on one simple screen. Helps Boost Sales When it comes to narrowing down choices, a quick Google search is ideal for customers on a mobile device—86 percent of people use Google Maps to discover local businesses. When consumers can locate your business if you’re nearby, you’ll have a higher chance of making that sale. Customers who discover a business via their Google My Business listing are up to 50% more likely to buy. Your store’s address and phone number will appear in Maps, which helps local searches rank higher. Become a Part of Google’s Local 3-Pack When potential customers do a local search on Google, the top three business listings that appear are called the “local 3-pack.” These are generally the most relevant and authoritative businesses in relation to the customer’s search query. So, if you’re not appearing in the local 3-pack, you could be missing out on valuable traffic and customers To increase your chances of appearing in the coveted Google local 3-pack, make sure to optimise your GMB profile—and keep it up to date. Your business name, address, and phone number (NAP) should be consistent across all platforms, including your website, social media profiles, and directories. This helps Google confirm your business’ identity and location, which can improve your chances of ranking in the 3-pack. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney