Generate More Positive Review Google My Business reviews are one of the many factors that can influence your ranking in the local 3-pack. When potential customers see that other people have had a positive experience with your business, they’re more likely to consider using your services or buying your products. To encourage customers to leave reviews, you can send follow-up emails after they make a purchase or use your services. You can also add a link to your GMB profile on your website or in your email signature. Make sure to respond to all reviews—both positive and negative. This shows potential customers that you’re engaged with your customers and care about their experience. Builds Trust with Customers The greatest challenge that customers face today is gaining enough confidence in a company to make a purchase without fear of being deceived. As a business owner, one of the simplest things you can do to assist with this is share your Google My Business address. In fact, according to consumers, brands that show up on Google are almost 3 times more reputable Because it is well-known that the Google My Business verification process is legitimate, this has a lot to do with it. Because Google is a trustworthy environment that users can rely on, it helps to transfer that level of trust over to your business. By sharing this information, you are also increasing transparency, which is another key factor in building trust with potential customers. In other words, you’re making it easier for them to find out more about your company and what you do—which can help convert them into paying customers. GMB Ratings Boost Your Brand Appeal According to a poll conducted by the Google My Business team, over 80% of individuals read reviews before making a purchasing decision. Customers will be able to review your company and leave comments for others to see with a Google My Business listing. This is especially beneficial when you need to develop a competitive advantage. You’ll begin collecting more evaluations and a higher overall rating (which responds to reviews helps with this). This is particularly beneficial when it comes time to out-compete others Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney