As a start-up business, always remember that you are the one who will be investing a lot of effort to connect and engage with your audiences. Not the other way around. Compared to big-name brands, you need to build your loyal following by starting from the bottom. Getting potential customers requires hard work on your end. But if you choose to work smarter, you can actually find several avenues on how to connect with your audiences more effectively. One of them is through your Google Business Profiles. Through this avenue, you can build your brand’s authority locally, reach out to more customers near your area and improved in your local SEO. Read further to understand how your Google Business Profile plays a big role in getting noticed by more people and dominating local search results in your area. Introduction The competition for online businesses is quite high. Unfortunately, unlike big companies that have the resources to pay for ads and marketing, small businesses do not enjoy the same luxury. If you’re a small or mid-scale business trying to make it big online, it’s important to make sure that you’re taking advantage of all the tools that are available to you online. Doing so gives you free opportunities to expose your business to more audiences without having to break the bank. One of the most significant free tools for online businesses is Google My Business. If you’re not familiar with Google My Business, it’s a free tool from Google that allows businesses to create a business profile and manage their online presence. With an optimised business profile, you can improve your visibility in search engines and reach more consumers. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney