Can You Optimise GMB for SEO? If you own a local business, it’s important to make sure you appear in searches for local services. To optimise your Google My Business listing, you must take the proper steps. Google My Business is a free Google feature that allows companies to increase their visibility by having all relevant information appear in search engines for locals in the area. If you wonder how to improve your chances of ranking in local searches or appearing in the “local pack” on Google, here are 8 tips: Verify Your Business on Google My Business Before anything else, you’ll need to verify your business on Google My Business. This can be done by visiting the website and following the instructions. You will either need to receive a postcard with a code or get a phone call from Google to verify your business. Once you have verified your business, you can move on to optimising your listing. Completely Fill Out Your Profile One of the most important aspects of optimisation is making sure that all information about your business is accurate and up-to-date. This includes things like your hours of operation, address, phone number, website, and service areas. Customers are far more likely to use a business if they can easily find all the relevant information about it. Use Keywords in Your Listing Another great way to optimise your Google My Business listing is by using relevant keywords throughout. Make sure to include them in your business name, description, and services offered. This will help customers find your business more easily when they are searching for something specific. Choose the Right Categories When you are creating your listing, make sure to choose the most relevant categories for your business. Google offers a wide range of options, so take some time to look through them all and find the ones that best describe what you do. The more accurate your categories are, the easier it will be for customers to find you. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney