Callidus Companies Brand Playbook February 2024

DESIGNED BY Nomad Creative San Diego, CA 701-200-7060 [email protected] https://www.nomadcreative.io Brand Style Guide THE NEW CORPORATE DESIGN STYLE GUIDE FOR CALLIDUS COMPANIES (EXPANDABLE) CORPORATE DESIGN STYLE GUIDE V1 PREPARED FOR Address Phone Online Callidus Companies Company Phone: Email 1: [email protected] 334 Banuelo Dr (702) 403-4562 Email 2: [email protected] Henderson, NV 89014 Design Contact: Taylor Parlanti (702) 505-2947 Website: www.calliduselectric.com February 2024

Table of contents Callidus is committed Corporate to integrity and Design Playbook SECTION 1 | INTRODUCTION ������������������������������������������������������������������������������������������������������������������������ PAGE 04 exceptional service in SECTION 2 | OVERVIEW ������������������������������������������������������������������������������������������������������������������������������� PAGE 08 every interaction and SECTION 3 | COMPANY LOGOS ���������������������������������������������������������������������������������������������������������������������� PAGE 10 at every touch point SECTION 4 | COLOR SYSTEM ������������������������������������������������������������������������������������������������������������������������ PAGE 14 SECTION 5 | VEHICLE WRAPS ����������������������������������������������������������������������������������������������������������������������� PAGE 16 The Callidus Companies Corporate Brand Playbook Version: v1 // 2024 2 // 18 3 // 18

From the owner These guidelines // Introduction THE DESIGN GUIDELINES describe the These guidelines describe the visual elements that represent Callidus Companies´ corporate identity. This includes our name, logo and other elements such as color, type and graphics. visual elements Sending a consistent and controlled message of who we are is essential to presenting a strong, uni昀椀ed image of our company. These guidelines re昀氀ect Callidus Companies´ commitment to quality, that represent consitency and style. The Callidus Companies brand, including the logo, names, colors and identifying elements, are valuable company assets. Callidus Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Callidus Companies Companies name and marks. TAYLOR PARLANTI corporate identity� Company Owner 4 // 18 5 // 18 welcome

To be the most innovative and trusted building services company transforming the environments that people live and work in� Callidus Vision

Company overview OUR CORE VALUES OUR MISSION IS TO PIONEER THE FUTURE OF At Callidus, our core values are the bedrock of our identity and guide every aspect of our business. They re昀氀ect our commitment to brilliance, understanding, innovation, leadership, and dependability, shaping the way we deliver exceptional services and foster CONSTRUCTION BY BUILDING meaningful relationships. SPACES THAT PUSH THE BRILLIANCE UNDERSTANDING INNOVATION BOUNDARIES OF INNOVATION� 1 2 3 THROUGH SUSTAINABLE Expert Craftsmanship Empathy & Advising Forward-Thinking PRACTICES, FORWARD- Striving for expert craftsmanship and professional excellence in Establishing quality relationships with our customers through Utilizing a creative approach to problem-solving while everything we do. Each job is a testament to our commitment to active listening and thoughtful advising, ensuring that we treat embracing change and fostering an environment that quality, expertise, and meticulous attention to detail. every project with the utmost care and consideration. encourages continuous improvement. THINKING, AND UNMATCHED CRAFTSMANSHIP WE DO OUR PART IN BUILDING A 4 LEADERSHIP 5 DEPENDABILITY COMMUNITY FOR FUTURE Trust Reliabe & Consistent Brilliance GENERATIONS THAT NOT Leading by example and setting the industry standard in ethical Being a dependable partner to our clients by ensuring reliability ONLY INSPIRES, BUT and sustainable practices. We earn the trust of our community and consistency in every aspect of our work. Our dedication to through our commitment to always doing what is right. dependability allows us to harbor a consistent and steadfast commitment to client success. U ENDURES� I nderstanding nnovation L eadership Callidus Mission Dependability 8 // 18

Logo introduction THE FULL LOGOTYPE LOGO INTRODUCTION The Callidus Companies corporate logo is made Our Logo is the key building block of our identity, the primary visual element that identi昀椀es us. The signature is a combination of up of the logomark and logotype including the the logomark and our company name – they have a 昀椀xed relationship that should never be changed in any way. Callidus Companies word “Companies”. Our Logo is a status symbol, a statement piece. It is bold and appeals to the masses while showcasing our company’s creativity Logo Suite and professionalism. THE FULL LOGO LOGOMARK The corporate logo is presented through the use of 1 2 color as well as shape and form. The four corporate colors are based on our companies, Cares Red, Electric Green, Air Blue, and Innovation Purple. It is a fresh and appealing blend of colors carefully selected for their individual strength and overall harmony. 1) The Logo 2) The Logomark This concept is titled “A World Apart,” it envokes a feeling of The C logomark was a much-considered design that is modern a trustworthy company that goes above and beyond for it’s and will stand the test of time. The sharpened left corner is customers. an arrow pointing upward and back as it honors the original company, Callidus Electric, which is also why it is green. 3 PROGRESS 4 FOCUS (BRAND ELEMENT) (BRAND ELEMENT) Logos RECOMMENDED FORMATS: .eps | .ai | .png | .ti昀昀 ATTENTION: Use of any modi昀椀ed, stylized, animated, hand drawn or other versions of an uvno昀케cial logo is not permitted. This undermines 3) The Progress Arrow 4) The Focus Box the logo system and brand consistency. Please consult with This is the Progress Arrow from the logomark as a standalone Created using four corners constructed from the Progress Callidus Companies Trademark Licensing if you have any element, it can be used as a brand element or incorporated Arrow, this brand element can be used to draw attention to questions or need further help. within a pattern. certain aspects or as a standalone. 10 // 18 11 // 18

Callidus Companies Logo Clearspace Company Logos LOGO CONSTRUCTION & CLEARSPACE It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the the symbol itself and our company name – they have a 昀椀xed relationship that should never be changed in any way. CLEARSPACE Full Logo Logo Application Guidelines De昀椀nition - Whenever you use the logo, it should be surrounded Size: 40 x 11.472 mm Size: 30 x 8.604 mm Size: 20 x 5.736 mm with clear space to ensure its visibility and impact. x MINIMUM LOGO SIZES No graphic elements of any kind should invade this zone. This applies to the primary logo as well as Full Logo each individual company logo & logomarks. Minimum Size: 20mm width Computation x*2 - Logomark Size: 5 x 5 mm To work out the clearspace locate the space Minimum Size: 5 mm x 5 mm between the breaks in the C and double it. x*2 Size: 10 x 10 mm (Clearspace = Break (X) * 2). Size: 20 x 20 mm Size: 25 x 25 mm 12 // 18 13 // 18

Color System and Color Codes COLOR SYSTEM ELECTRIC GREEN (SPOT) - CMYK : No equivalent Pantone : 3507 C Colors are Color plays an important role in the Callidus RGB : R174 G208 B000 Companies corporate identity program. A palette Lab : L78.63 a-27.85 b83.10 100 % 80 % 60 % 40 % 20 % of primary colors has been developed, and each Web : #AED000 This color should be printed using only Pantone 3507 C for best results. brand or company under the Callidus Companies paramount for umbrella has it’s own identifying color. CONSTRUCTION RED CMYK : C000 M095 Y100 K000 Consistent use of these colors will contribute to Pantone : 485 CP the cohesive and harmonious look of the Callidus RGB : R221 G060 B039 Callidus Companies Companies brand identity across all relevant media Lab : L52.25 a64.93 b51.4 100 % 80 % 60 % 40 % 20 % and companies. Check with your designer or Web : #DD3C27 printer when using the corporate colors to ensure they will be always be consistent. AIR BLUE brand recognition� CMYK : C100 M035 Y000 K000 Pantone : 3005 CP RGB : R000 G125 B192 Lab : L47.09 a-21.01 b-47.96 100 % 80 % 60 % 40 % 20 % Web : #007DC0 INNOVATION PURPLE Explanation: CMYK : C035 M100 Y000 K000 Callidus Companies has four o昀케cial colors: Pantone : 2415 CP Electric Green, Construction Red, Air Blue, RGB : R161 G031 B127 Color and Innovation Purple. These colors are a Lab : L39.23 a58.88 b-20.16 100 % 80 % 60 % 40 % 20 % recognizable identi昀椀er for each company Web : #A11F7F under the Callidus corporate umbrella. DARK GREEN CMYK : C087 M031 Y069 K086 Usage: Pantone : 5535 CP Use them as the dominant color palette for RGB : R019 G052 B043 all internal and external visual presentations Lab : L18.86 a-14.23 b1.41 System of each company. Web : #13342B 100 % 80 % 60 % 40 % 20 % 14 // 18 15 // 18

Vehicle Wraps The Callidus Companies vehicle wraps were de- signed to be bold and highly visible. A vehicle could represent a single company, such as Callidus Elec- Vehicle wraps make tric, but will still have all Callidus Companies listed so passersby will know all of the services Callidus Callidus Companies o昀昀ers. visible wherever we go Fleet Wraps 16 // 18 17 // 18

DESIGNED BY Nomad Creative San Diego, CA 701-200-7060 [email protected] Thank you� https://www.nomadcreative.io THE NEW CORPORATE DESIGN PLAYBOOK FOR CALLIDUS COMPANIES CORPORATE DESIGN MANUAL V1 COPYRIGHT BY Address Phone Online Callidus Companies Company Phone: Email 1: [email protected] 334 Banuelo Dr (702) 403-4562 Email 2: [email protected] Henderson, NV 89014 Design Contact: Taylor Parlanti (702) 505-2947 Website: www.calliduselectric.com February 2024