Logo introduction THE FULL LOGOTYPE LOGO INTRODUCTION The Callidus Companies corporate logo is made Our Logo is the key building block of our identity, the primary visual element that identi昀椀es us. The signature is a combination of up of the logomark and logotype including the the logomark and our company name – they have a 昀椀xed relationship that should never be changed in any way. Callidus Companies word “Companies”. Our Logo is a status symbol, a statement piece. It is bold and appeals to the masses while showcasing our company’s creativity Logo Suite and professionalism. THE FULL LOGO LOGOMARK The corporate logo is presented through the use of 1 2 color as well as shape and form. The four corporate colors are based on our companies, Cares Red, Electric Green, Air Blue, and Innovation Purple. It is a fresh and appealing blend of colors carefully selected for their individual strength and overall harmony. 1) The Logo 2) The Logomark This concept is titled “A World Apart,” it envokes a feeling of The C logomark was a much-considered design that is modern a trustworthy company that goes above and beyond for it’s and will stand the test of time. The sharpened left corner is customers. an arrow pointing upward and back as it honors the original company, Callidus Electric, which is also why it is green. 3 PROGRESS 4 FOCUS (BRAND ELEMENT) (BRAND ELEMENT) Logos RECOMMENDED FORMATS: .eps | .ai | .png | .ti昀昀 ATTENTION: Use of any modi昀椀ed, stylized, animated, hand drawn or other versions of an uvno昀케cial logo is not permitted. This undermines 3) The Progress Arrow 4) The Focus Box the logo system and brand consistency. Please consult with This is the Progress Arrow from the logomark as a standalone Created using four corners constructed from the Progress Callidus Companies Trademark Licensing if you have any element, it can be used as a brand element or incorporated Arrow, this brand element can be used to draw attention to questions or need further help. within a pattern. certain aspects or as a standalone. 10 // 18 11 // 18