Callidus Companies Logo Clearspace Company Logos LOGO CONSTRUCTION & CLEARSPACE It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the the symbol itself and our company name – they have a 昀椀xed relationship that should never be changed in any way. CLEARSPACE Full Logo Logo Application Guidelines De昀椀nition - Whenever you use the logo, it should be surrounded Size: 40 x 11.472 mm Size: 30 x 8.604 mm Size: 20 x 5.736 mm with clear space to ensure its visibility and impact. x MINIMUM LOGO SIZES No graphic elements of any kind should invade this zone. This applies to the primary logo as well as Full Logo each individual company logo & logomarks. Minimum Size: 20mm width Computation x*2 - Logomark Size: 5 x 5 mm To work out the clearspace locate the space Minimum Size: 5 mm x 5 mm between the breaks in the C and double it. x*2 Size: 10 x 10 mm (Clearspace = Break (X) * 2). Size: 20 x 20 mm Size: 25 x 25 mm 12 // 18 13 // 18
Callidus Companies Brand Playbook February 2024 Page 6 Page 8