From the owner These guidelines // Introduction THE DESIGN GUIDELINES describe the These guidelines describe the visual elements that represent Callidus Companies´ corporate identity. This includes our name, logo and other elements such as color, type and graphics. visual elements Sending a consistent and controlled message of who we are is essential to presenting a strong, uni昀椀ed image of our company. These guidelines re昀氀ect Callidus Companies´ commitment to quality, that represent consitency and style. The Callidus Companies brand, including the logo, names, colors and identifying elements, are valuable company assets. Callidus Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Callidus Companies Companies name and marks. TAYLOR PARLANTI corporate identity� Company Owner 4 // 18 5 // 18 welcome