PROJECT POSITION THE REFERENCE. BRAND COMMUNICATION MANAGER 2022-2023 IWC SCHAFFHAUSEN The company’s legacy of manufacturing instrumental watches established the brand as the industry reference for chronographs. In this campaign, IWC not only engages with pop-culture through a lifestyle-oriented approach, but also brings together two industry references – the IWC Chronograph and seven-time formula one world champion Lewis Hamilton. SCOPE OF WORK § Leading project to ensure a smooth process with all stakeholders resulting in high-quality deliverables aligned with brand identity and a 360° approach § Planning campaign shooting and postproduction for timely deliverables and optimizing resource allocation § Supervising campaign shooting, supporting direction, and assisting talents for a smooth rundown. TIMING Conception Aug –Nov 2022 Production December 2022 Postproduction Feb –April 2023 Go-live May2023