COMMUNICATION | PROJECT MANAGEMENT SEVDE ERDEM AN ANALYTICAL MIND WITH A CREATIVE STREAK
ABOUT ME Hello! This portfolio resume showcases the visual results of various projects I have led over the years. It serves as a visual companion to my CV, offering a glimpse into my professional expertise. – But before that let me give you a glimpse into my personality. My name is Sevde and I'm a social butterfly. I thrive in a social setting and believe in the power of collaboration, and I am always happy to help. I’m passionate, always curious and hungry for knowledge. With a driven mindset that sees challenges as exciting opportunities, I'm your go-to person for a mix of enthusiasm and a can-do attitude. Moving mountains? No problem! I'm someone who thinks, questions, and strives to make things better. What sets me apart? It’s the blend of my enthusiasm, dedication, and a genuine desire to make a positive impact. I'm not just looking to fill a role; I'm here to bring a burst of energy, a fresh perspective, and a commitment to turning work into a place of possibilities.
BRAND CAMPAIGNS 2022 - PRESENT
POSITION PROJECT BRAND COMMUNICATION MANAGER THE IWC PERFORMANCE CHRONOGRAPH. IWC SCHAFFHAUSEN 2023 The IWC Performance Chronograph was launched in collaboration with IWC’s long-term partners, Mercedes-AMG and the Mercedes-AMG Petronas F1 Team, at the F1 Las Vegas Grand Prix in November 2023. As part of the campaign, F1 drivers Lewis Hamilton and George Russell made a pit stop in a location inspired by American diner culture to gear up for the upcoming race. SCOPE OF WORK § Leading project to ensure a smooth process with all stakeholders resulting in high-quality deliverables aligned with brand identity and a 360° approach § Planning campaign shooting and postproduction for timely deliverables and optimizing resource allocation § Supervising campaign shooting, supporting direction, and assisting talents for a smooth rundown. . TIMING Conception Feb –May 2023 Production June 2023 Postproduction July – Sept 2023 Go-live November 2023
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PROJECT POSITION THE REFERENCE. BRAND COMMUNICATION MANAGER 2022-2023 IWC SCHAFFHAUSEN The company’s legacy of manufacturing instrumental watches established the brand as the industry reference for chronographs. In this campaign, IWC not only engages with pop-culture through a lifestyle-oriented approach, but also brings together two industry references – the IWC Chronograph and seven-time formula one world champion Lewis Hamilton. SCOPE OF WORK § Leading project to ensure a smooth process with all stakeholders resulting in high-quality deliverables aligned with brand identity and a 360° approach § Planning campaign shooting and postproduction for timely deliverables and optimizing resource allocation § Supervising campaign shooting, supporting direction, and assisting talents for a smooth rundown. TIMING Conception Aug –Nov 2022 Production December 2022 Postproduction Feb –April 2023 Go-live May2023
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POSITION PROJECT BRAND COMMUNICATION MANAGER IWC INGENIEUR –TEASER IWC SCHAFFHAUSEN 2022-2023 The renowned watch designer Gérald Genta designed in the 1970s the IWC-Ingenieur, which became over the decades one of the most seeked-after steel sport watches in the industry. As the design-code changed over time, enthusiasts eagerly anticipated IWC's revival of the original design, which finally happened in March 2023. Prior to the official unveiling, IWC launched a teaser, which immersed the audience in the nostalgic ambiance of the 1970s and Swiss-German engineering, giving clues to start the hype. SCOPE OF WORK § Leading project to ensure a smooth process with all stakeholders resulting in high-quality deliverables aligned with brand identity and a 360° approach § Planning campaign shooting and postproduction for timely deliverables and optimizing resource allocation § Supervising campaign shooting, supporting direction, and assisting talents for a smooth rundown. . TIMING Conception Sept – Nov 2022 Production December 2022 Postproduction Jan – Feb 2023 Go-live March 2023
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SPECIAL OUT-OF-HOMES 2020 - 2022
POSITION PROJECT GLOBAL ADVERTISING PROJECT MANAGER OUT OF THE BOX JR. PROJECT MANAGER ADVERTISING, 2020-2022 DIGITAL MARKETING & MEDIA To boost product and brand awareness, IWC initiated the "Out of the Box" activation, featuring over 30 special Out-of-Home projects, including 3D animations, IWC SCHAFFHAUSEN murals, holoboxes, droneshows, and container-ships across 14 countries on 4 continents. SCOPE OF WORK § Pitched the idea and onboarded 14 markets for a significant global awareness boost § Managed design and creation development for over 30 worldwide Out-of-Home projects, collaborating with 3D designers, mural painters, media agencies, etc., to ensure high- quality deliverables aligned with brand identity and a 360° approach § Supported markets in location scouting, budgeting, and content creation, optimizing resource allocation and a smooth project execution NEW YORK CITY TAIPEH SEOUL MELBOURNE NEW YORK TIMING Ideation March –May 2020 Market Onboarding March–Dec 2020 Run-Time Aug 2020 –July 2022 HONG KONG LONDON LOS ANGELES SINGAPORE SINGAPORE
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An analytical mind with a creative streak. With more than 5 years experience in Communications, Advertising, Media & Digital Marketing, I am not only a communicative and creative Project Manager but also a highly analytical and solution-oriented Strategist. Eager to go the extra-mile, I am deeply passionate about my profession and would like to pursue it in places with impact.
PERSONAL Rock Music Travelling Photography Crafting Reading I am a big rock enthusiast. Who doesn't love an My second-hand Leica is a As a creative soul, I discover I've been a bookworm since My favorites are 80s classic exciting city trip or some constant companion, relaxation through drawing my very first steps into a rock icons such as Bon Jovi, free-spirited days by the whether I'm headed to work with pencils and charcoal, library, long before I could Foreigner, Journey, Bruce ocean? or the other side of the painting, and indulging in even read. While I mostly Springsteen etc.. My record world. Always ready to pottery. Pottery is my dive into novels and classics, collection is my pride, and Florence and Sydney top my capture moments, my focus newest passion, so my skills my all-time favorites include catching a great concert is list of favorite cities. Next is on street photography, are a delightful work in 'Tuesdays with Morrie' and my ultimate happiness. on my travel agenda is although I find inspiration in progress. 'Pride and Prejudice'. Japan. beautiful sceneries from time to time.
