POSITION PROJECT BRAND COMMUNICATION MANAGER IWC INGENIEUR –TEASER IWC SCHAFFHAUSEN 2022-2023 The renowned watch designer Gérald Genta designed in the 1970s the IWC-Ingenieur, which became over the decades one of the most seeked-after steel sport watches in the industry. As the design-code changed over time, enthusiasts eagerly anticipated IWC's revival of the original design, which finally happened in March 2023. Prior to the official unveiling, IWC launched a teaser, which immersed the audience in the nostalgic ambiance of the 1970s and Swiss-German engineering, giving clues to start the hype. SCOPE OF WORK § Leading project to ensure a smooth process with all stakeholders resulting in high-quality deliverables aligned with brand identity and a 360° approach § Planning campaign shooting and postproduction for timely deliverables and optimizing resource allocation § Supervising campaign shooting, supporting direction, and assisting talents for a smooth rundown. . TIMING Conception Sept – Nov 2022 Production December 2022 Postproduction Jan – Feb 2023 Go-live March 2023
Portfolio Resume Sevde Erdem Page 5 Page 7This is a modal window.
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