POSITION PROJECT BRAND COMMUNICATION MANAGER THE IWC PERFORMANCE CHRONOGRAPH. IWC SCHAFFHAUSEN 2023 The IWC Performance Chronograph was launched in collaboration with IWC’s long-term partners, Mercedes-AMG and the Mercedes-AMG Petronas F1 Team, at the F1 Las Vegas Grand Prix in November 2023. As part of the campaign, F1 drivers Lewis Hamilton and George Russell made a pit stop in a location inspired by American diner culture to gear up for the upcoming race. SCOPE OF WORK § Leading project to ensure a smooth process with all stakeholders resulting in high-quality deliverables aligned with brand identity and a 360° approach § Planning campaign shooting and postproduction for timely deliverables and optimizing resource allocation § Supervising campaign shooting, supporting direction, and assisting talents for a smooth rundown. . TIMING Conception Feb –May 2023 Production June 2023 Postproduction July – Sept 2023 Go-live November 2023
Portfolio Resume Sevde Erdem Page 3 Page 5This is a modal window.
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