Image SEO Best Practices for Every Website Owner.pptx

Image SEO Best Practices for Every Website Owner Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Introduction Use Google Images to look at content on the web. Results may become more valuable if you add additional information to photos, which might result in better quality traffic to your site. Make sure your pictures and website are optimised for Google Images to assist in the discovery process. Image SEO is the practice of optimising images for search engine visibility. Just like with any other type of content on your site, if you want your images to be found by Google and other search engines, you need to ensure that they are properly optimised. This means adding relevant keywords to your image file names and alt text, as well as making sure that your images are the right size and format. Images are a critical part of any website, but optimising them for search engines can be a little tricky. By following these 12 image SEO best practices, you can make sure that your images are helping you rather than hurting you in terms of search engine visibility and traffic. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

12 Best Practices for Image SEO Every Online Business Owner Should Know What is the Value of Images for Your Brand and Website Images are a powerful form of content that can help your website and brand in many ways. In addition to helping improve the overall look and feel of your site, they can also play an important role in your SEO efforts. Google has stated that images can be a ranking factor in their search algorithm. This means that optimising your images can help improve your website’s visibility and organic search traffic. Images are also an excellent way to drive engagement on social media. People are more likely to share images than text-based content, which means that using images as part of your social media marketing strategy can help increase brand awareness and reach. Additionally, images can be used to create visually appealing email newsletters, infographics, and other marketing materials. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Image Search Engine Optimisation Image SEO is the process of optimising images for search engines. This includes adding relevant keywords to image file names and alt text, as well as making sure that images are the right size and format. By properly optimising your images, you can improve your website’s visibility and organic search traffic. Optimising images for SEO is not limited to improving the image quality alone. Images used in websites and landing pages should be responsive images and in a file size and type ideal for search engine crawlers. Uploading images to your web page is far beyond uploading alone. There are plenty of things to be considered when optimising images for SEO. This includes image formats, alt tags, HTML code, file name, image file name, image file names and many other factors. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

The Importance of Unique Images for Your Content There are several reasons why image optimisation is important. First, as we mentioned above, Google has stated that images can be a ranking factor in their search algorithm. This means that by optimising your images, you can improve your website’s visibility and organic search traffic. Visual search is a valid factor that helps solidify your brand’s position in search engines. There are numerous advantages to using images in marketing on any platform, including websites, banners, advertisements, magazine posters, and anything else. Businesses have started relying more on visual information in their marketing as a result of the ability to upload high-quality photos. More feeling is induced by images in advertising. Because of this, visuals in social media are frequently utilised to market items, services, and companies because they appeal more to the emotional side of our brains. This is due to the physiological qualities of our brains, which absorb pictures faster and better than words. More than 90% of all data processed by the brain consists of pictures. When pictures are adjacent to text, the brain can remember and comprehend it better. Images and photographs are efficient tools for bringing about emotion in users and helping to build a mental picture of the product, while also increasing sales. However, if the images on the site are incorrect, the site’s overall image will suffer. Users have doubts about the quality of the items being offered, as well as their trust in the seller. It’s critical to utilise high-quality photos for the site. Any effective content generation approach would agree with this. Images should be consistent with the overall concept of the site, match the chosen colour scheme, and reflect the subject. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Image SEO Practices to Optimise Your Website for SERPs Images, like text, have an impact on your website’s ranking in search engine results pages (SERPs). However, merely including any random picture to your website will negate the remainder of your content marketing plan. Finally, you will lose out on a substantial number of potential consumers. Google noted that you can help improve your ranking in Google Images search results by optimising your images and website. To accomplish this, Google recommended following their guidelines. The problem, though, is how to create images that are optimised for SEO? How can you make sure to stand out among the hundreds of thousands of other firms in your area? Here are some of the steps that you can follow: Compress Photos to Reduce File Size The speed of a website’s loading time is a significant SEO ranking factor. According to studies, eCommerce website acceptability requires 2 seconds. We strive for below a half-second at Google. But did you know that images comprise a considerable portion of your website’s weight? Large image sizes will slow down the page loading time and frustrate users, who will eventually move on to other web pages. This increases your site’s bounce rate – a prime measure of credibility in Google’s eyes. To avoid this, your website needs to load fast. To decrease the file size of your image, you must compress it. We’re talking about reducing the weight without lowering quality, appearance, or size by compressing them. SEO-Rich Alt Text for Images Alt text attached to pictures relays what the image is about and if it is relevant to any potential Google searches. This also aid those who are visually impaired, as screen readers will read aloud the provided text. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Optimising Images for eCommerce If you want your online store to be successful, image optimisation is an art you need to master. Image optimisation can help increase web traffic and reduce site load times. Product photography is essential for any online store, so it’s important to learn how to optimise your images correctly. There are a few simple things you can do to make sure your images are optimised for the web. Here are 12 image SEO best practices every online business owner should know. 1. Use descriptive filenames When saving your images, be sure to use descriptive and keyword rich filenames. This will help search engines understand what the image is about and index it properly. For example, if you have an image of a white gold ring, save the file as “white-gold-ring.jpg” instead of something like “DSC4567.jpg.” 2. Choose the right file format There are many image file formats, but not all of them are suitable for the web. The two most common formats for web images are JPEG and PNG. JPEGs are best for photos, while PNGs are better for graphics with fewer colours. 3. Compress your images Images should be compressed before they’re added to your website. This will help reduce page load times and improve site performance. There are many free image compression tools available online, such as TinyPNG or ImageOptim. 4. Use alt text Alt text is a brief description of an image that’s displayed if the image can’t be loaded. It’s also used by screen readers to describe images to visually impaired users. Be sure to add alt text to all of your images, including product photos, infographics, and illustrations. 5. Create image sitemaps An image sitemap is a special type of XML sitemap that contains information about the images on your website. Image sitemaps can help search engines index your images properly and improve your site’s SEO. You can create an image sitemap using a free online tool like GSiteCrawler. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Automating Your Image SEO Optimisation If you want to take your image SEO to the next level, consider using an image optimisation tool. These tools can help you automate the optimisation process and ensure that all of your images are properly optimised. One of the best image optimisation tools is WP Smush. This plugin automatically compresses images as they’re added to your website. It also provides bulk compression for all the images on your site. WP Smush is available as a free plugin for WordPress sites. Another great option is Kraken Image Optimiser. This tool allows you to optimise your images in bulk and provides lossy and lossless compression options. Kraken Image Optimiser has a free plan that includes 500 MB of free data per month. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

What is Alt Text, and Why Does it Matter? If you want your images to rank higher in search engines, you need to understand and utilise alt text. Also called “alt tags” or “alt attributes,” alt text is the written content that appears in place of an image on a web page if that image fails to load on a user’s screen. This text serves multiple purposes: it helps users who are vision-impaired understand what an image is conveying and it gives search engine crawlers more information about the topic of your page. Including keywords related to your business and product in your alt text is one way to ensure that your images show up in relevant searches. For example, if you own a bakery, some of the alt text for the pictures on your website might include “birthday cake,” “wedding cake,” or “chocolate cupcake.” It’s important to note that you should never use alt text as a way to stuff keywords onto your page or trick search engines. Not only will this not help your ranking, but it could result in penalties from Google. Instead, focus on creating accurate, informative, and keyword-rich alt text that accurately describes the images on your website. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Best Image Sizes and Resolutions for My Content Uploading pictures for the internet has long been a mystery to many. Uploading photos that are large (original image size is 5000 pixels wide, optimised images) will not only create difficulties for your site’s user experience, but it will also hurt your SEO efforts. Depending on the area of your website, you will want to use various image sizes. The section below explains common areas and provides sizing options for each one. It is significant to consider that the majority of users view websites on a mobile device or an average-sized monitor (between 13-15 inches). If you make changes with the 27-inch monitor in mind, it might not improve conversions because this isn’t a size commonly used by potential clients. On the website, there might be times when you’ll need to use images that expand across the whole screen – these areas could include hero images, slideshows, or banners. To make sure these full width images look presentable on any device size, it is recommended that they’re 1800 by 900 pixels. It is essential to maintain consistency with your featured images if you want them to be successful. If you are using only portraits, make sure they are the same size; if utilising landscapes or hero shots, follow the same principle. Sizing becomes less relevant when employing a masonry grid, though it is still crucial that images be at least 1000px wide in this instance. Because of the way your website is structured, it’s conceivable that the sizes recommended above won’t work for you. If you’re not sure what image dimensions are appropriate, there are a few techniques to check your website images and find out which size is required for each component on your site. It’s important to note that the image pixel density must be increased by a factor of two for retina displays. That means you’ll need pictures twice the size for retina devices to look good and sharp. So, after you’ve determined the appropriate image sizes for each area on your site, you should double them and only then export and upload them to your site. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney

Hosting Images for My Branding and Website Needs As an online business owner, it’s indispensable to make sure that my images are hosted on a reliable and secure platform. I need to ensure that my images are available when potential customers visit my website or social media platforms. In addition, I also want to avoid any legal issues that could arise from copyright infringement or misuse of my images. There are many image hosting platforms available. It is best to look for one that offers a variety of features that are ideal for businesses, including unlimited storage space, simple image sharing, and robust privacy controls. Other Useful Image SEO Tips As we’ve seen, there are several things you can do to ensure your images are optimised for search engines. Here are a few more tips to keep in mind: 1. Use descriptive file names: When you save your images, be sure to use file names that accurately describe the image. For example, “puppy-cute.jpg” is a much better file name than “IMG_1234.jpg.” 2. Use keyword-rich alt text: Whenever you upload an image, be sure to include keywords in the alt text field. This will help search engines understand what the image is about and index it accordingly. 3. Make use of image sitemaps: An image sitemap is an XML file that contains information about the images on your website. This file can be submitted to search engines, which can then use it to index your images more Content Marketing | Google Business effectively. Profile | Google Map | SEO Suburbs | Web 4. Optimise your thumbnails: Small images, such as thumbnails, can often be overlooked by search engines. As Design Suburb | Google Business Profile such, it’s important to ensure that your thumbnails are also optimised with descriptive file names and alt text. Posts | Document Listing | Web Design 5. Avoid using excessive keywords: It’s important to include keywords in your image file names and alt text, but Map Citation | SEO Map Citation you should avoid going overboard. Using too many keywords (i.e., “keyword stuffing”) will not only hurt your SEO efforts, but could also get you penalised by search engines. By following these tips, you can help ensure that your images are properly optimised for search engines and that they appear in the search results when people are looking for relevant keywords. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney