Image SEO Practices to Optimise Your Website for SERPs Images, like text, have an impact on your website’s ranking in search engine results pages (SERPs). However, merely including any random picture to your website will negate the remainder of your content marketing plan. Finally, you will lose out on a substantial number of potential consumers. Google noted that you can help improve your ranking in Google Images search results by optimising your images and website. To accomplish this, Google recommended following their guidelines. The problem, though, is how to create images that are optimised for SEO? How can you make sure to stand out among the hundreds of thousands of other firms in your area? Here are some of the steps that you can follow: Compress Photos to Reduce File Size The speed of a website’s loading time is a significant SEO ranking factor. According to studies, eCommerce website acceptability requires 2 seconds. We strive for below a half-second at Google. But did you know that images comprise a considerable portion of your website’s weight? Large image sizes will slow down the page loading time and frustrate users, who will eventually move on to other web pages. This increases your site’s bounce rate – a prime measure of credibility in Google’s eyes. To avoid this, your website needs to load fast. To decrease the file size of your image, you must compress it. We’re talking about reducing the weight without lowering quality, appearance, or size by compressing them. SEO-Rich Alt Text for Images Alt text attached to pictures relays what the image is about and if it is relevant to any potential Google searches. This also aid those who are visually impaired, as screen readers will read aloud the provided text. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney