Optimising Images for eCommerce If you want your online store to be successful, image optimisation is an art you need to master. Image optimisation can help increase web traffic and reduce site load times. Product photography is essential for any online store, so it’s important to learn how to optimise your images correctly. There are a few simple things you can do to make sure your images are optimised for the web. Here are 12 image SEO best practices every online business owner should know. 1. Use descriptive filenames When saving your images, be sure to use descriptive and keyword rich filenames. This will help search engines understand what the image is about and index it properly. For example, if you have an image of a white gold ring, save the file as “white-gold-ring.jpg” instead of something like “DSC4567.jpg.” 2. Choose the right file format There are many image file formats, but not all of them are suitable for the web. The two most common formats for web images are JPEG and PNG. JPEGs are best for photos, while PNGs are better for graphics with fewer colours. 3. Compress your images Images should be compressed before they’re added to your website. This will help reduce page load times and improve site performance. There are many free image compression tools available online, such as TinyPNG or ImageOptim. 4. Use alt text Alt text is a brief description of an image that’s displayed if the image can’t be loaded. It’s also used by screen readers to describe images to visually impaired users. Be sure to add alt text to all of your images, including product photos, infographics, and illustrations. 5. Create image sitemaps An image sitemap is a special type of XML sitemap that contains information about the images on your website. Image sitemaps can help search engines index your images properly and improve your site’s SEO. You can create an image sitemap using a free online tool like GSiteCrawler. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney