What is Alt Text, and Why Does it Matter? If you want your images to rank higher in search engines, you need to understand and utilise alt text. Also called “alt tags” or “alt attributes,” alt text is the written content that appears in place of an image on a web page if that image fails to load on a user’s screen. This text serves multiple purposes: it helps users who are vision-impaired understand what an image is conveying and it gives search engine crawlers more information about the topic of your page. Including keywords related to your business and product in your alt text is one way to ensure that your images show up in relevant searches. For example, if you own a bakery, some of the alt text for the pictures on your website might include “birthday cake,” “wedding cake,” or “chocolate cupcake.” It’s important to note that you should never use alt text as a way to stuff keywords onto your page or trick search engines. Not only will this not help your ranking, but it could result in penalties from Google. Instead, focus on creating accurate, informative, and keyword-rich alt text that accurately describes the images on your website. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney