2022 Product Sampling Digitization Chapter 2 Problem Statement Product sampling is the process of giving free samples away to customers. It happens when customers can try miniature versions of a product for free before buying it. The idea is, once they try the product for free, they’ll be more confident in paying full price for the same item. Marketers can show other people using the product, back up a product with statistics, and collect influencer endorsements. But sometimes, the only way customers will trust what a brand is selling is by trying it themselves, product samples allow them to do that for free. In order to make the above statements possible the primary task started with the creation of a progressive web application that ensured Product Sampling with data collection. One of ways to do this in this modern era was to make use of QR Code which is among the emerging technologies that retailers can implement for adapting to these changes. Smartphone-based mobile advertising is a promising marketing vehicle, especially in retail and point-of-purchase environments. The customers first scan the QR Code of the store they visited and get an opportunity to collect a free sample of various kinds of products. From a customer point of view, it is just a 2-Tap Application. One is to Sign In, Another is to select the Product from available Samples. After that, they just have to show the landing page to the shopkeeper. The goal is to digitize the product sampling experience for customers & brands that will result in drastic savings for brands by eliminating the need for the promoters. 5
TIP Report Page 12 Page 14