What is SEO Content Writing? As a business owner or startup company, you might have already heard about search engine optimisation and the wonders that it brings to your business. But what is SEO and is it different or the same as SEO content writing? SEO content writing is the process of creating content that is both user and search engine friendly. Meanwhile, SEO stands for “search engine optimisation”. It is a process by which you can improve the visibility and ranking of your website or blog on search engines like Google, Yahoo!, and Bing. SEO content writing is one of the techniques involved in search engine optimisation.