What is SEO Content? SEO writing is all about writing with ranking higher in search engines as your main purpose. The goal of SEO content is to rank in search engines (like Google). SEO-optimised material is typically optimised around a certain keyword. The aim is when a reader search for that specific keyword, your landing pages will appear on Google’s search engine rankings, preferably its first pages. But why do you have to aim to rank higher in search engine results? The answer is simple. When content ranks higher, readers notice them first. Think of this, if your landing page is located on the 5th page of Google’s SERPs, do you think your readers would really go over five more pages before they decide to choose a landing page to click?