The Basics of SEO Content Writing The basics of SEO writing are to write for your audience first and Google second. That means understanding what your audience wants and needs, and then writing content that meets those needs. One of the most essential things you can do when writing SEO content is to use the right keywords throughout your content. Once you’ve written your SEO-friendly content, it’s important to promote it so that people will see it. You can promote your blog posts, articles, and other content through social media, email marketing, and guest posting on other websites.