Five Elements of SEO Copywriting However, the struggle comes with writing good SEO content. With consumers’ needs and expectations constantly changing, SEO requires experience, and an SEO copywriter capable of keeping up with the changing SEO landscape. Always remember that you are writing for your audience. But for your audience to see the content that you offer, you need to write for search engine algorithms too. This is where keywords come into play. Where you place your keywords, how often you use them, and the reinforcing related keywords that you use sum up the SEO content writing technique.