When Can Someone Say They Have a Bad Reputation Online? There are many ways to improve your online reputation, but it can be a long and difficult process. In general, you’ll want to focus on creating positive content, engaging with your audience positively, and monitoring your online presence regularly. You need to acquire authentic customer reviews that can improve your brand perception. If you find yourself dealing with a lot of negative press or reviews, you may also want to consider hiring reputation managers to help you regain control of your company’s reputation.