Monitoring Your Reputation Online You should monitor your reputation online at least once a week. You can do this manually, by doing a Google search for your name, or you can use tools, which will keep track of your online reputation for you. There are a number of online tools and services that can help with reputation management, including Google Alerts, Mention, and Brand Watch. These tools allow businesses to track what is being said about them online, and respond quickly to negative comments or reviews to help protect your brand image .