Can I Avoid Getting Bad Reviews Online? The earlier you see negative reviews and testimonials about your brand, the faster you can address them. However, it can be quite difficult to keep track of all the reviews you receive, across different review sites without Reputation Manager . With the Monitor Reviews features, it becomes easier to see the growth in reviews in one comprehensive and easy-to-digest report, allowing brands to respond rapidly. Your online reputation is crucial since it can have an impact on your customers, investors, and industry competitors. Negative brand mentions will eventually affect your conversion rate. This simply means that consumer trust is one of the valuable assets that will determine your long-term success.