Managing Your Reputation Online Make sure all of your online profiles are up-to-date and accurate. Regardless of how intense your target market research may be, you do not entirely understand how these demographics think. A loyal client can become a troll all because of a bad customer experience. They can be easily triggered when you fail to update your contact details or if you fail to inform them about changes in your organisation that directly impacts the consumer. You can instantly receive a bad review on your social media accounts, even for a small detail you fail to inform your consumers.