Search Engine Optimisation Strategy VS Google Advertising When it comes to promoting your business online, you have two main options: search engine optimisation or Google Ads. Both are effective in their own way, but which one is better for your business Cost One of the main considerations for any business is cost. And when it comes to SEO and Google Ads, there is a big difference. SEO is an organic way to promote your website, which means that it doesn’t cost anything to implement – apart from your time investment. Google Ads, on the other hand, is a paid form of advertising, which means you’ll need to budget for it as part of your marketing spend. Results Another key consideration is results. And in this area, SEO and Google Ads produce different types of results. With SEO, it can take some time to see results – typically 3-6 months. But once you start ranking higher in Google, you can expect to see a steady flow of traffic to your website. Google Ads, on the other hand, will give you immediate results. Traffic Quality When it comes to traffic quality, SEO and Google Ads again produce different results. The traffic you get from SEO is typically more engaged, as it’s made up of people who are actively searching for the products or services that you offer. Keyword Targeting If you’re looking to target specific keywords, then SEO is definitely the way to go. With Google Ads, you can target specific keywords, but you’ll also be bidding against other businesses for those keywords. This means that your costs can quickly spiral out of control if you’re not careful. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney