Steps in Creating a Search Engine Optimisation Strategy for Your Brand 1. Understand how customers search The first step is understanding how your potential customers search for the product or service that you’re offering. This will give you an idea of the keywords they use, which you can then target in your SEO strategy. 2. Select the right keywords Once you know how your customers search, it’s time to select the right keywords to target. These should be relevant to your business and have a good amount of monthly searches. But beware of keyword stuffing – this is when you stuff your content with too many keywords in an attempt to rank higher in Google. This not only looks unnatural, but it will also get you penalised by Google. 3. Create great content If you want your website to rank higher in Google, you need to create great content. This means writing informative and keyword-rich blog posts, creating helpful guides and resources, and ensuring that your website copy is well written and free of errors. 4. Optimise your website In order for Google to index your content and rank your website higher, you need to optimise it for search engines. This includes adding titles and meta descriptions, using header tags, and improving your website’s loading speed. 5. Build links One of the most important ranking factors in Google is links – both internal and external. That’s why it’s essential to include links to other websites (with a high domain authority) in your content, as well as linking to other pages on your own website. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney