Why Search Engine Optimisation Is an Ongoing Process SEO is an ongoing process, as the algorithms used by search engines are constantly changing and evolving. This means that what worked yesterday may not work today, and what works today may not work tomorrow. It Helps Identify Areas to Change and Improve No website is perfect, and there’s always room for improvement. By regularly monitoring your website’s performance, you can identify areas that need attention and make changes to improve your ranking. It Keeps You Ahead of the Competition Your competition is also likely to be doing SEO, so it’s critical to keep up-to-date with the latest trends and techniques to stay ahead of them. It Helps You Respond to Changes in Search Engine Algorithms Search engines are constantly changing their algorithms, which can impact your website’s ranking. By regularly monitoring your website’s performance, you can quickly identify any changes and make the necessary adjustments to maintain your ranking. It’s an Effective Way to Attract More Visitors SEO is an effective way to attract more visitors to your website. The higher your ranking, the more likely people are to find your site. In turn, this can lead to increased sales or enquiries. You can enhance your website’s ranking by creating content material that is both applicable to your target market and of excellent quality. This could take the form of articles, blog posts, infographics, videos, or anything similar which would be useful and informative. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney