РЕКЛАМЕН ПАЗАР ADVERTISING MARKET 9 ПРОГНОЗА ЗА ПАЗАРА ПРОГНОЗА ЗА ПАЗАРА MARKET FORECATS 2021 MARKET FORECATS 2022 270 BGN 161 BGN 910 BGN 203 BGN 410 BGN 440 BGN 300 BGN 180 BGN 8,5 BGN 22 BGN 42,60 BGN 0,48 BGN ОБЩО 501,84 BGN ОБЩО 553,6 BGN 0 0 Ръст Grouth Ръст за 2022 Grouth for 2020 за 2021 9% 13% -10% 7% 14% 10% 11% 12% -7% 8% 4% 9% for 2020 Net нетна Нетна Net inflation инфлация инфлация inflation 2020 2021 10% 13% 0% 3% 4% 0% 2022 13% 12% 0% 5% 4% 0% 2020 Net investments in 2020 amounted to BGN 455.1 million, or by 1.4 % ПРОГНОЗА ЗА ПАЗАРА less than in 2019. This is shown by the annual report of the Bulgarian MARKET FORECATS 2023 Association of Communications Agencies (BACA). Traditionally, more than half of the funds are invested in TV advertising. In 2021 total costs for advertising are expected to be recovered and exceed the levels of 2019, reaching almost BGN 502 million. Digital hopes By data of BACA, digital media are the only channel, which preserves 315 BGN 198 7,9 BGN 23,1 BGN 45 BGN 0,55 BGN the double-digit growth by 17% over the last year. Conclusions of ОБЩО 589,55 BGN the organization are based on data, provided by ‘IAB Bulgaria’. Not surprisingly, advertising investments were directed mainly towards the Internet platforms of Facebook and Google. In spite of this tendency, on an annual basis, the growth is slowing down. The pandemic affected the whole world, but investments in online channels in the country continue to be among the lowest in Europe, as we are ranking only ahead of Slovenia, Belarus and Serbia, according to an IAB report across Europe. In 2020, Bulgaria is among the few which keep the double-digit 0 percentage growth in investments in the Internet. Ръст Unlike in 2019, in 2020 all other media channels such as the press, за 2023 Grouth external advertising, radio, cinema advertising marked a decline in the 5% 10% -7% 5% 6% 15% for 2020 net investment costs. In 2020, the decline in radio amounted to 6% Нетна и Net (BGN 18.9 million), and for external advertising 20% ( BGN 36 million). The нфлация inflation 2023 10% 10% 0% 4% 3% 2% decline is the greatest in cinema advertising, due to closed cinemas, as 2020 well as generally the low investment base. Източник: БАКА/ГАРБ