08 Development Product and experience development will focus on three themes to enhance and extend what Wake昀椀eld can o昀昀er. These themes are Events, Festivals & Exhibitions, Green & Blue Spaces and Food & Drink. All have relevance across the three target markets – and have the added bonus of bene昀椀ting residents. Wake昀椀eld needs more reasons to visit, but especially more reasons to stay longer and explore the whole of the district. While the initial motivation may be a visit to one of the attractions, investing in other areas where Wake昀椀eld is strong will deliver this over the medium to longer term. These are not necessarily quick wins but involve taking a strategic approach to the destination’s assets acting within available resources. Left Image: Castleford Roman Festival. Right Image: Theatre