04 Activating Engagement Successful destinations tend to be those where strong and But such a situation doesn’t arise spontaneously – it requires time and e昀昀ort. It is even more complicated when it comes to the visitor economy which has so many players from public, private and third sectors, large and small, with a wide variety of needs, expectations and types of operation. For Wake昀椀eld, as a relatively new tourism destination, one of the critical success factors, will be to bring the destination partners and stakeholders together through a process of ‘activating engagement’. Image: Art House Sculptor. © David Lindsay. 22