05 Brilliant Basics Getting them right here will support our existing o昀昀er and pave the way The ‘brilliant basics’ are things which don’t for the arrival of our new developments. It will help Wake昀椀eld become in themselves drive visits, but in昀氀uence a well-rounded destination, and bene昀椀t residents as well as visitors. enjoyment, spend and dwell time in a There are six priority ‘brilliant basics’ which will have impact for Wake昀椀eld, destination, and if they are missing or poorly each requiring targeted and speci昀椀c intervention – these are as follows: managed will negatively in昀氀uence reputation. Priority 4: Visitor Accommodation Having a range of visitor accommodation which appeals to target markets and is of a good standard and quality is a fundamental factor in growing overnight stays in a destination.