Priority 6: Priority 7: Priority 8: Priority 9: Safety Jobs & Skills Sustainability The Wake昀椀eld Welcome Safety and security are vital to the Recruiting and retaining the right Aligning with the West Yorkshire If visitors feel welcome and 昀椀nd the enjoyment of a visitor experience people with the right skills and DMP which supports a move and to earning and retaining a attitudes can be a challenge for towards a net zero economy, there good destination reputation. tourism as a result of long hours, is a need to take initial steps to If people do not feel safe in an seasonal contracts and low wage engage the sector in planning and environment, they are unlikely to levels. But it is a broad sector implementing changes, encouraging linger for long. As already laid out, encompassing accommodation, businesses to take advantage of the Wake昀椀eld struggles with its image culture, heritage, activities, events, resources, advice and information and appeal and must address hospitality, attractions, tour that is widely available and concerns around safety if it is to operators and more, all requiring a dedicating their own time and become an overnight destination. mixture of universal and specialist resources to make those changes. skills and it can o昀昀er long term, all year-round career options.
Wakefield Destination Management Plan Page 24 Page 26