From national through to local level there are Locally and regionally, key policy areas that strategies and plans to align with and capitalise on emerge strongly and will directly support this which will bene昀椀t Wake昀椀eld’s visitor economy. DMP include: Of particular relevance nationally is the de Bois • Placemaking and public realm investment review, commissioned by Government and • Business support for start-up, growth published in 2021, which highlighted the challenge and addressing climate crisis of a highly fragmented DMO landscape across England and led to the recent roll out of 昀椀rst • tier Destination Development Partnerships (DDPs) and second tier Local Visitor Economy Partnerships (LVEPs) to which West Yorkshire (including Experience Wake昀椀eld) is now accredited. In light of the new structure, VisitEngland is now developing a new national strategy with the key themes of accessibility, sustainability, skills, business visits and events, innovation and business support at its core. Regionally, the West Yorkshire DMP 2023-28 has implications and opportunities for this Plan including aims to grow image and appeal, generate more overnights, and enhance quality of life through actions across marketing, development and management. Delivering that DMP collaboratively via the new WY LVEP will allow Wake昀椀eld to be part of a focused, distinctive proposition within the wider o昀昀er to extend reach.
Wakefield Destination Management Plan Page 13 Page 15