Strengths, Weaknesses, Opportunities & Threats Below is a summary S.W.O.T. analysis drawing on 昀椀ndings from research and consultation. Strengths Weaknesses • Strong high-pro昀椀le cultural attractions with international reputation • USP in sculpture • Good destination marketing activity • Strong overall proposition – ‘art and soul of Yorkshire’ • Good visitor information across the district and online pre-visit • Good transport links into the district - by road and rail • Emerging independent food and drink o昀昀er, particularly in the city • Growing, well-attended events programme • Supportive policy environment and opportunities for alignment • Signi昀椀cant levels of capital and regeneration investment