COMMUNICATION TYPES & GOALS Communication Definitions & Foundational Considerations COMMUNICATION 01 The exchange of information from one person, place, or group to another BEHAVIORAL COMMUNICATION / LINGUISTICS 02 The exchange of information to create comprehension and increase understanding CIVIL COMMUNICATION 03 Communication on the basis of respect, restraint, and responsibility ALLYSHIP COMMUNICATION Language and engagement choices that attune to audience agency, 04 considering them to be the creator's equal, smart, whole, and with nothing wrong with them to maximize connection based on trust, consistency, and accountability. CIVIL INFLUENCE Persuasive communication applied within the boundaries of allyship 05 and civility, designed to facilitate connection and deepen understanding to influence ethical consideration and change THE SCIENCE OF COMMUNICATION MAKING SENSE & CHANGING BEHAVIOR AT SCALE | 1 3