COGNITIVE BIAS WHAT ARE COGNITIVE BIASES AND HOW DO THEY WORK WITH COMMUNICATION? Q NEUROPSYCHOLOGIAL ENGAGEMENT™ METHOD OF CIVIL COMMUNICATION AUDIENCE I MEANING I MEDIUM Communication that simultaneously engages conscious and non-conscious processing to Accelerate Understanding and Change Behavior by harmonizing with audience sense- making while limiting the interference of backfire, overload, and indecision. AUDIENCE METHOD MEANING YOUR WORKBOOK NAME PAGE 1 THE SCIENCE OF COMMUNICATION | 1 2 MAKING SENSE & CHANGING BEHAVIOR AT SCALE