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4 CORNERS OF CIVIL-SOCIAL BEHAVIOR CHANGE COMMUNICATION BE TRUSTWORTHY & TAKE ACTION 01 COMMUNICATE & CREATE BASED ON HOW 02 THE MIND MAKES SENSE DISCONTINUE USE OF WEAPONIZED 03 LANGUAGE & INFLUENCE STRATEGIES ENGAGE WITH ALLYSHIP COMMUNICATION 04 & CIVIL INFLUENCE NOTES THE SCIENCE OF COMMUNICATION MAKING SENSE & CHANGING BEHAVIOR AT SCALE YOUR WORKBOOK NAME PAGE 1 | 14

Engagement Science Lab Sample Workshop Workbook - Page 14 Engagement Science Lab Sample Workshop Workbook Page 13 Page 15