PRIORITY #3: SOCIAL MEDIA, CONT. social media INSTAGRAM There is a significant disconnect between what STEMAC is and what’s represented on Instagram Recommend a wipe of current Instagram page and start fresh with a Puzzle template aligned with new brand colors YOUTUBE Diversify content Keep STEMAC media coverage, STEMAC interviews with businesses, associations, and industry groups Add first-person stories: Student-reported; EcosySTEM partner reported, corporate partner reported Include YouTube videos weekly on LinkedIn and Twitter feeds LINKEDIN Develop a LinkedIn page STEMAC team and EcosySTEM members connect their profiles to the page Content catalog focus on business and community engagement with STEM 2x/week posts From page and STEMAC team accounts, invite Idaho business and community organizations to follow/like STEMAC team amplify posts via individual profile VOLUME PR & ENGAGEMENT SCIENCE LAB | 3 2 FOR IDAHO STEM ACTION CENTER