PRIORITY #4: public relations PUBLIC RELATIONS PRESS RELEASES/MEDIA PITCHES Start with the Why, not the What Prioritize names of students, teachers, schools in lead Seek out and include quotes from non-STEMAC staff: students, parents, mentors, school principals Take and embed photos, cell phone videos in news releases Replace current boilerplate with new boilerplate (see Messaging Shifts) Include quotes/perspectives from other sponsors/supporters Wherever possible, amplify reach and reduce content development load by giving sponsors tools to tell their own stories MEDIA PARTNERSHIP CONTRACTS Current TV news features of STEM activities are leading with jobs-economy-careers Provide media with new messaging and framing perspectives (see messaging shifts) Ask media to encourage parents and students to submit their STEM success stories via text link– connect to recognition/awards program? Pitch media focus on family activity (e.g., families scanning QR codes around the community to learn about how STEM connects with the natural world) Media to feature employees from partner companies volunteering for STEM in the community MEDIA IMPACT EXPANSION Exponentially expand media impact and support growth and advancement of STEM programs worldwide Promote key programs via top-tier, national, and international media to reach national and international STEM audiences with considerations such as STEM in the Wild and creative business integrations Collaborate with business, association, and industry partners' PR teams to amplify messaging and media engagement VOLUME PR & ENGAGEMENT SCIENCE LAB | 3 3 FOR IDAHO STEM ACTION CENTER