PRIORITY #3: SOCIAL MEDIA social media ALL PLATFORMS Create a standard template for all social platforms that can be simply customized for each platform using tools such as Canva and Sendible. Template in sync with website and newsletter: Beige, Yellow, Orange, Green, Blue color- coding system by audience type Design and calendar all posts for 2-4 week periods to balance focus and audience Create a templated catalog of content types and calendar content in advance to maintain a balanced mix of post types, including: Fun STEM facts interesting to kids Things parents and kids will want to share/amplify Things companies will want to share/amplify News coverage video clips: STEMAC, Partners, Educators, Heros At-home learning exercises Partner events Parent, student, teacher, and community stories Share partner media and social mentions VOLUME PR & ENGAGEMENT SCIENCE LAB | 3 1 FOR IDAHO STEM ACTION CENTER