PRIORITY #2: NEWSLETTER RE-DESIGN newsletter PARE DOWN, REDUCE OVERLOAD + GUIDE Full redesign recommended Brand the newsletter: STEM & You Newscast Include a welcome hero message under masthead Include videos, press releases (STEMAC and partners) news coverage ADA compliant - Alternatives for media consumption, no fonts in images so small unable to be read on mobile, user accessibility controls button such as UserWay Mobile-optimized Dramatically strip down sub-pages and copy Brief summaries link to the STEMAC website for full story/blog under News page Allow audiences to opt-in by audience category Use color coding system to sort content by audiences Employ Responsive Design technology to prioritize stories in the newsletter based on each recipient’s chosen category On website and in social media, make signing up for STEMAC newsletter visible, easy, and motivational with obvious value Sample UserWay Website Accessibility Meta Copy Cleanup - Current homepage meta Popup Menu language: "July 18, 2022 - Idaho STEM AC Logo. What is STEM? STEM is more than Science Technology Engineering and Math. It's about. Why STEM?" VOLUME PR & ENGAGEMENT SCIENCE LAB | 3 0 FOR IDAHO STEM ACTION CENTER