CATALYZING STEWARDSHIP OF STEM STORIES Explore and identify the industry, community, or government allies that 01 that align with the story at hand Provide them with the information to share STEM stories they’re involved in for their own 02 benefit Expand business/association/industry relationships beyond traditional STEM industries to 03 create communication and campaigns that embody the message that STEM is everywhere CURRENT AMPLIFY Video of Team Mentor talking about why she’s committed to IDX Gather info on student winners of IDX 3D competition, write and Call manufacturer of 3D printers, provide their comms department with info distribute release to tell the story, interview participants, post on website, pitch to media Organizational marketing departments create video reel of employee involvement in STEM-based community activities; as mentors to teachers Put logo of donor companies and students, promotes to online/TV/print/social news, and use in on website continued brand storytelling and B-roll HAPTIC COLLATERAL TO STIMULATE WITH META-COMMUNICATION Offline communication forms are of increasing importance for all brands but especially for those in technology, education, and community relations Create one or more brochure-size ‘fidget spinner’ style brochures Focus content on fun, educational and valuable educational resources Haptic Collateral / Fidget Spinner Collateral Example: https://www.youtube.com/shorts/NyOtWfAf6aY IDEAS Community fun aides that double as teaching tools (such as times tables or periodic tables) Facts and Q&A on varieties of potatoes, dairy facts, edible wild food All the things that could be made with 3D printing Partner with Idaho Potato Commission or Idaho Dairy Commission or a health food purveyor to create content for the fidget spinner brochure Use to excite educators around STEM Use as a business/association recruitment tool CO-CREATE NEW STEMAC LOGO Make logo creation a competition based on key directions/shared goals Open logo competition to students, teachers, businesses, anyone in the state of Idaho Promote contest with media, multiple rounds of visibility for expanded reach natural in this style of promotional campaign (competition launch, competition update, competition outcomes) Sign up for new website now at [address] to update VOLUME PR & ENGAGEMENT SCIENCE LAB | 2 5 FOR IDAHO STEM ACTION CENTER