Strategic Shifts shifts NUDGE ENGAGEMENT WITH PARENTS THE UNIFIER AUDIENCE Create a “fun in the wild” learning gamification campaign around the state that helps families learn about STEM by 01 interacting with their environments. Parents and kids scan QR codes on trees, near plants, at outlooks, on sidewalks, and at construction sites that connect 02 them to the learning car in participating businesses, government, and inter-agency coordinated public spaces. Promote with top-tier media nationwide post-implementation to expand the impact to the worldwide STEM community. QR codes connect to infographic-style flashcards that can be downloaded from the STEMAC website, buy, or connect to 03 from an app. CIVIL INFLUENCE NUDGE Nudge in Civil Influence respects audiences as our allies, and therefore not to be unethically manipulated. A Nudge is civil when it maintains respectful boundaries, such as: Involve Conscious Thinking in Processing No Confusion Traps or Tricks Easy to Leave Educate vs. Manipulate VOLUME PR & ENGAGEMENT SCIENCE LAB | 2 4 FOR IDAHO STEM ACTION CENTER