03 Content Shifts: Recommended communication changes to limit confusion, increase retention, and facilitate accelerated understanding across audiences. COLOR-CODING BY AUDIENCE ACROSS COMMUNICATION For the Rapid Identification of Self & Experience of Personalized Message Use orange, yellow, green, and blue vibrant pastel hues to direct each audience to content that matters to them • • • • • BEIGE: ORANGE: YELLOW: GREEN: BLUE: CORE STUDENTS PARENTS TEACHERS BUSINESS VOLUME PR & ENGAGEMENT SCIENCE LAB | 2 6 FOR IDAHO STEM ACTION CENTER