USE OF IMAGERY imagery Habituated communication mediums such as obvious stock photography and PowerPoint are proven to limit interest and engagement. Hollywood famously demonstrated this point with A-list actors posing in stock photography to promote a film, many of which go initially unrecognized by audiences (read more here). Stock resources can be successfully leveraged by selecting less common styles and modifying for unique, personalized use. Humanize messaging with visuals in all communication 01 Parents participating in STEM activities with kids 02 Families in after-school, library, or home settings, and use these images 03 across social Young people pulling a 3D-printed braille stamp out of a printer at the 04 local library Include diverse settings and communities 05 Unexpected photos with overlay text supporting STEM is Everywhere 06 Parent or Grandparent baking with kids. “STEM is There” overlay on image side with measurements, calculations, life skills. STEM IS THERE 1 c butter 2/3 c + 3 tbsp sugar 2 c + 1 tbsp flour combine + portion bake @ 325 F 14-16 mn measurement critical thinking creativity fun Parent or Grandparent on Boise River Walk with kids looking at trees and STEMAC QR-accessed site or print piece. “STEM is There” overlay on image side with tree facts, edible elements, healing and poisonous elements, life skills. VOLUME PR & ENGAGEMENT SCIENCE LAB | 2 7 FOR IDAHO STEM ACTION CENTER