Although these two platforms share many common aspects, they have some differences as well based on the way how they serve customers. Let’s discuss the variations of the aggregator business model and marketplace business model. 1. Brand Name: ● The marketplace model has a brand but in that multiple vendors sell their products under their own brand names. ● For instance, Amazon is a brand of marketplace model but in that, the multiple sellers sell their products with their own name. ● But in Aggregator model, all services are provided under one common brand name. ● As an example, Uber is a brand of the aggregator model. In Uber, multiple service providers (car taxi) are agreed to provide services under the brand name, Uber. 2. Partnership Model: