Aggregator vs Marketplace Business Model: Their Pros & Cons

Aggregator vs Marketplace Business Model: Their Pros & Cons The marketplace business model is basically a website or mobile application which contains different products from multiple vendors and allow sellers to promote their business in one vast platform. The marketplace model acts as a bridge by connecting sellers and buyers in one platform and does not own any products of their own. E.g.: Amazon, Flipkart, eBay, etc. The aggregator business model is basically a network model which organizes the related unorganized service providers in one huge platform under one brand name. This platform also connects service providers with their customers but under one brand. The example includes cab aggregators and bus aggregators like Uber, Ola, redBus, etc. Aggregator vs Marketplace