Design a Buying Experience for a Mobile-first World Today, 75% of adults want to be able to communicate with businesses in the same way that they communicate with loved ones through messaging². What’s more, 72.9% of all retail e-commerce expected to be generated via mobile devices in 2021³. The key takeaway here? As businesses, you can build trust by allowing customers to reach Designing a world class buying experience means you quickly and easily, whether it’s a simple product inquiry or building richer buying experiences for mobile. questions about an order. With more than 2 billion people on Meta’s And, more often than not, that means developing WhatsApp, it makes sense to consider whether your business a strategy for driving meaningful conversations would benefit from using the Business Platform solution to get in across key touchpoints in the buyer journey. front of new potential customers and help reduce friction in the buying process. With WhatsApp, you can connect directly with your customers to offer support, gather feedback, and re-engage at scale. By using WhatsApp Business Platform, customers don’t have to wait on hold for minutes or hours to speak to a customer service representative. Removing this barrier to assistance helps relieve friction. It can also help cut costs for your business where you’d otherwise need to fund a call center for customer support. ² Business Messaging Research Study, Meta, September 2020 ³ Global mobile retail commerce sales share 2016-2021, Statista, October 2021 5